Serious companies can also use fun animations

We often associate animation with entertainment, fun and creativity, and while all of that is true, did you know that serious companies can also take advantage of fun animations? Animation in the business world is quite common actually, but we're not "trained" to recognize it. We only identify animation as cartoons and kids shows but animation is everywhere nowadays.

Working with a wide variety of clients ranging from small businesses to international corporations, one thing I always highlight is the importance of standing out in a saturated market.

Imagine this: you have a company that offers financial services. Now, the world of finance can be quite serious and sometimes a little overwhelming for customers. This is where animation can come into play. How about a series of short animated videos that explain in a simple and fun way how your services work? Not only will you be informing your customers in an easy-to-understand way, but you’ll also be adding a touch of fun and humanity to your brand.

However it’s not just about making animations for fun. Animations can also be very effective tools for capturing the public's attention and communicating important messages. Do you have a corporate social responsibility campaign that you want to highlight? A creative and emotional animation can help you reach the heart of your audience and generate lasting impact.

Let's take a moment to talk about the power of visual content in the digital world. With the increasingly fragmented attention of internet users, it’s crucial to find ways to stand out from the crowd and make the viewer stick to the screen. Animations are not only visually appealing, but also have the ability to convey information quickly and effectively. This makes them an invaluable tool for improving your website’s SEO and increasing your online visibility.

So how can you start integrating fun animations into your business strategy? The good news is that you don’t need to be an animation expert to do it. There are lots of animation studios and professionals who can help you bring your ideas to life. From short videos for social media to more elaborate animations for your website or presentations, the possibilities are endless.

A large company that has used fun animations effectively in its marketing strategy is Google. Although it is known primarily for its search engine and technology-related services, Google has been able to leverage animations to communicate messages in a creative and engaging way.

A notable example is the animation series called "Google Doodles". These are Google logos that are temporarily modified to celebrate important events, commemorative dates or prominent people. Rather than just changing the logo, Google often creates fun interactive animations that tell a story or celebrate the theme in question. Think about it, when you opened Google today, was there a fun doodle showing or just the plain logo?

Another example is the company IBM, which although known mainly for its technology solutions and business services, has managed to incorporate fun animations to communicate complex messages in an accessible and attractive way.

For example the animated video series called "The Adventures of Watson". In these videos, IBM introduces Watson, its artificial intelligence system, as an animated character who faces different challenges and solves problems in a witty and fun way. These videos are not only entertaining, but also highlight the capabilities and practical applications of IBM technology in a format accessible to the general public.

In short, serious businesses can and should harness the power of fun animation. Whether it’s to explain your services clearly and concisely, highlight important messages or simply add a touch of creativity to your brand, animation can make a difference in the success of your business, so don’t be afraid to let your imagination fly and bring life to your company with a touch of movement.

If you have any questions or need help implementing animations in your marketing strategy, do not hesitate to contact me. I’m here to help you achieve your goals.

See you next time!